Posts by Jeroen
Let’s dive in! What does the DirectRoaster offer exactly?
DirectRoaster: What defines us Roasting coffee, cocoa, or other grains is an art and a science. The perfect roast requires precise temperature control, even heat distribution, and consistent airflow – all while keeping energy consumption in check. Traditional roasting methods often rely on gas or indirect heating, which can be inefficient and inconsistent. That’s why…
Read More5THWAVE Magazine Editorial Feature!
This weekend the Le Paris Café Festival opens its gates for thousands of coffee enthusiasts. Unfortunately, we cannot be there in person, but you can meet with us in the 5THWAVE Magazine! It will be distributed on the festival and it is free to grab. Go to page 12-13 to read the thoughts of Edwin…
Read MoreAmsterdam Coffee Festival was a Great Success!
Amsterdam Coffee Festival was a Great Success! Thank you for stopping by our booth at the Amsterdam Coffee Festival! We were thrilled by the warm welcome and excitement around the launch of the DirectRoaster. Your interest and feedback means a lot to us. The future of roasting is electric, energy efficient, and ready to make…
Read MoreJoin us at the Amsterdam Coffee Festival! Edit
Join us at the Amsterdam Coffee Festival! Big news! DirectRoaster is making its public debut at the Amsterdam Coffee Festival between April 3-5. Find us at Booth NB10, right across the Roast Masters area! This is your chance to see the future of coffee roasting in action. Our cutting-edge machine is built for exceptional precision by giving the users complete control, while reducing their energy consumption…
Read MoreDirectRoaster: Rethinking Coffee Roasting from the Ground Up
DirectRoaster: Rethinking Coffee Roasting from the Ground Up Edit A New Perspective on an Old Industry Our journey with the DirectRoaster began in an unexpected place: the world of distillation. At iStill, we revolutionized alcohol distilling with energy-efficient, high-tech solutions, which redefined an industry that was limited by traditional principles for hundreds of years. We…
Read MoreWorking and testing our second prototype
Working and testing our second prototype. Lessons have been learned from working with the first prototype, and now we are onto the second build! If all goes well, this will be the final product. First batch roasting was really promising Posted on: 5 december 2024
Read MoreThe first prototype is ready!
Testing first prototype The prototype is ready! Tests are starting on Monday. Watch the video of the first Direct Roaster Posted on: 6 november 2024
Read MoreTeamwork makes the dream work!
Teamwork makes the dream work! The prototype is working well, thanks to the passionate contribution of our amazing team! We were even roasting some beans on the first day already, which turned out to be pretty good. More tests will follow in the upcoming weeks, then back to the drawing board to design the final…
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